Don’t Ignore Logistics
While it’s great to focus on exciting content and experiences, it will all come to nought if the basics are overlooked. “Everything is about logistics,” said Raasted. “In the end, if you have 50 people who need to get to another room, they all need to go through the same door. The food doesn’t get served by magic.”
Joan Eisenstodt added that logistics are more critical than ever, particularly when it comes to scheduling sessions and breaks. She noted that staffing shortages and room cleaning protocols have complicated the issue of how many sessions to offer and much time to allow between them.