While there are still many uncertainties on the horizon, most event professionals agree that virtual events and conferences have distinct advantages over in-person events.
For some, virtual events are merely a backup plan if meeting in person is not possible. Others are planning for a hybrid approach right from the outset, not least because it means a wider reach. And yet others are choosing to stick to a virtual-only format. Even setting aside social distancing requirements and travel restrictions, there are logistical, economic, and environmental benefits to virtual events.
The upshot? Virtual conference engagement is here to stay. With that said, there is a steep learning curve for virtual event planners who may be inexperienced with the format.